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By studying in this format you are guaranteed to retain more information and be more familiar and comfortable with the CLEP and DSST format than by studying in any other fashion.
Principles of Marketing CLEP Test
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CLEP (College Level Examination Program) There are 312 multiple-choice practice questions and detailed explanations contained in the Practice Tests and Study Guides below. The ACE (American Council on Education) recommends 3 lower level college credits for this exam. Studying, and passing, the practice tests below will allow you to confidently take and pass your Principles of Marketing CLEP test. The overall key concepts, and specific individual points, that will allow you to pass your test are within the practice questions and detailed explanations contained in the materials below.
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| CLEP Practice Test and Study Guides - Begin your studies here | # of questions |
Course Information and Overview
This
Principles of Marketing CLEP Test consists of material typically taught in an
introductory-level college course. The actual CLEP Test is 100 questions and
allows 90 minutes to complete.
You will need to have the ability to understand and recall information about the role of marketing in society and within a firm, understanding organizational and consumer markets, understanding the marketing mix and marketing institutions, international marketing, marketing research, ethics, and marketing trends related to social and cultural aspects and technological trends in marketing.
The typical college course related to this CLEP test would cover an introduction to marketing, basic marketing strategies and goals, marketing fundamentals, and major principles of marketing.
According to the official College Board site the Principles of Marketing CLEP test contains questions from the following topics:
- Marketing and it's Role in Society (8-13%)
Including International Marketing and for and non profit marketing
Ethics as it relates to the study and application of marketing principles - Marketing and it's Role in a Business or Firm (17-24%)
Including the strategies, concepts and environments of marketing
Decision and information systems
Market research and development
Key components of the marketing mix - Marketing to Specific Targets (22-27%)
Tracking consumer behaviors
Product positioning
Market segmentation
B2B and B2C markets and differentiation - The Marketing Mix (40-50%)
Determining product pricing and placement
Product branding
Logistics and distribution dynamics
Promotions
Marketing communications
Product management
Internet marketing and placement
CLEP Principles of Marketing information is available at The College Board.
